About Wand & Wonder

Where curiosity begins with a spark and grows into discovery.

There’s a moment in every child’s life when the magic starts to shift.
They stop asking “Is it real?” and start asking “How does it work?”

At Wand & Wonder we exist for that moment, the fragile bridge between make-believe and understanding. Our potion kits turn storytelling into science and imagination into experimentation. Each fizz, glow, and swirl is more than play; it’s the spark of discovery itself.

Founded by a mother–daughter duo raised in a Montessori home, Wand & Wonder was born from the belief that children learn best through hands-on exploration, self-directed curiosity, and sensory experience. What began in a kitchen filled with creative chaos has become a brand built around a single idea: when kids are trusted to explore, they grow into thinkers, makers, and scientists who stay curious for life.

We don’t separate imagination and education, we weave them together. Because when wonder leads, learning follows naturally, joyfully, and deeply.

Our potion kits are crafted with care in small batches, using safe, non-toxic, biodegradable materials. Each one is a story, a science experiment, and a moment of calm creative focus.

We’re not here to make more toys. We’re here to spark the kind of curiosity that grows with you. Because when a child learns how things move, change, and react—it’s not just a moment of play. It’s the first step in becoming a lifelong explorer.

The Wand & Wonder Manifesto

We believe learning should feel like wonder, not work.
Because when science begins in a story, it never stops feeling magical.

We exist for the in-between: the moment when make-believe meets discovery, when imagination turns to inquiry, and curiosity starts to build its own logic.

Our mission is to spark tomorrow’s scientists by nurturing today’s dreamers; catching that spark before it fades, and proving that curiosity isn’t just born…it’s built, one bubbling experiment at a time.

Wonder Grows With You.